Brand Story
Alexander McQueen was founded in 1992 and graduated from Lee McQueen, an English "bad boy" who designed the holy land of St. Martin. In less than 10 years, he has become one of the globally respected fashion designers. The McQueen fashion show is renowned for its powerful appeal, vibrant energy, and romantic yet fashionable atmosphere. The contrasting elements of softness and strength, tradition and modernity, fluency and restraint go hand in hand, becoming an indispensable symbol in the culture of the McQueen brand.